Huawei has just surpassed Apple as the second largest smartphone maker in the world, and now Huawei has announced its ambition to take the top spot. As reported by Bloomberg, Huawei’s consumer division chief Richard Yu said that he wants the company to achieve the goal by the fourth quarter of 2019.
While Huawei still has a long way to go to become number one, you wouldn’t want to bet against it happening. In 2016, Yu spoke about the company’s goal to overtake Apple within two years. Huawei achieved this with months to spare. I predicted at that time that Huawei has potential to do so.
the best Huawei phones you can buy right nowHowever, while Huawei has been growing considerably in both the mid-range and the high-end device market, both Samsung and Apple are likely to hit back in the coming months.
In its Q2 2018 earnings report, Samsung said it would continue to make its mid-range and low-end models more competitive. This is a strategy that has reportedly already helped see it re-gain crucial market share in India. If Samsung will be able to reproduce similar results in China, where it currently has less than one percent market share, it could make things much more difficult for Huawei. Previously Huawei chief said that they will become number one by 2021, but now they are much more confident.
Apple is expected to release it’s latest iPhone models in the coming months and rumors even suggest it’s planning to release a new mid-range device to replace the iPhone SE. If Apple’s new models will be succesful, it will try to regain its spot.